Distribution First cover image

Guarantee Success On LinkedIn ft. Matt Barker

Distribution First

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Creating Valuable and Non-Promotional Content Promo

Creating valuable and non-promotional content promotion involves focusing on providing value rather than solely promoting products or services. One approach is to craft content that addresses a problem, agitates it, and then presents a solution, transitioning seamlessly into the promotional part. The concept of 'no-click content' emphasizes providing value even without clicking on any links. When repurposing content, adapting it to suit the specific platform is crucial for maximizing engagement. This strategy not only saves time but also ensures that the content resonates effectively across different channels. The key takeaway is the importance of planning content creation with distribution in mind to facilitate seamless repurposing and dissemination across multiple platforms.

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