The Smart Passive Income Online Business and Blogging Podcast cover image

SPI 793: A Personal Brand Masterclass with Rory Vaden

The Smart Passive Income Online Business and Blogging Podcast

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Start with Who, not Why

When building a personal brand, start with who you are serving rather than why you are doing it, as the individual or group you are serving is usually closely tied to your why. People connect with individuals, not logos, and by identifying the specific group you are serving, all downstream decisions become clearer. Being specific and focused on the who in the early stages of your career leads to more clarity and success in your personal branding journey.

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