Focus on Package Before the (YouTube) Podcast (Jay Clause)

Improving click-through rates (CTR) is crucial for increasing impressions and views on YouTube, as low CTRs significantly limit audience reach and data collection. It’s essential to enhance CTR without resorting to clickbait, ensuring that the content fulfills the promises made in the title. Pre-production holds paramount importance; preparing the episode concept before interviews leads to better packaging of content. By defining the episode's topic and researching audience interests beforehand, podcasters can create more targeted and engaging content. This strategic shift from reactive to proactive planning allows for more focused and differentiated interviews, moving away from generic conversations. Tailoring each episode to provide unique insights enriches the viewer experience and encourages repeat engagement, indicating that intentionality in content creation is vital for success in both audio and video formats.