Coaching needs generally fall into two categories: The first includes those seeking assistance in overcoming specific issues they are facing such as behavioral, relationship, or strategic challenges. The second category consists of individuals who feel they are not growing as quickly as desired or acknowledge their blind spots, which they cannot identify on their own. It is highlighted that coaching is not seen as a remedial measure, but rather as a tool to enhance success even further, with a shift in perception over the past decade towards viewing coaching as an opportunity for continued growth and improvement.

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