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Building Pendo: The Early Struggles & Eventual Strategy for Success

Rocketship.fm

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Success Through Early Product Shipping and Customer Onboarding

The success of Pendo in acquiring early customers was attributed to the team's focus on shipping software early and frequently. By releasing the first version of the product in just three months and onboarding beta customers shortly after, they were able to quickly demonstrate value to users without asking for payment upfront. This approach helped in building trust with customers and overcoming barriers to adoption.

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