172. Taking an investor's perspective on your business
Inside the Strategy Room
Perspective Differences Between Investors and CEOs
Investors focus on whether to hold their investment in a business looking forward, considering what's coming next, how to forecast the value, and whether to keep their money in the business or put it elsewhere. Their decision-making is more dispassionate, data-driven, and less tied to history or social aspects. They primarily consider whether to hold the investment, how long to hold it, and the expected returns compared to other alternatives. CEOs optimize the company's performance and consider the company's legacy and future, while investors focus on long-term value creation.
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