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#71: Sean Cannell, Building a YouTube Channel, Creating Video Content, Making a living using online Video
The Skinny Confidential Him & Her Podcast
The Mistake of Building a Personal Brand
One of the biggest mistakes people make online is building a personal brand without considering if their passion shifts. It's challenging to change direction after building momentum and consistency in one area. Constantly changing direction can hinder growth and engagement with the audience. While some successful creators have built personal brands, it's crucial to have self-awareness about charisma and personality. Niche accounts focusing on specific value-based content are more practical for success, as it's easier to transition into a personal brand later if there is genuine audience interest.
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