Starting and Scaling Marketplaces with Eventbrite GM Brian Rothenberg and Casey Winters | Greymatter
Greymatter
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The Importance of Customer Service and Off-Line Activities for Business Loyalty
Creating trust on the demand side leads to continued loyalty, even after negative experiences. Compensating for negative experiences can actually increase loyalty. Scaling customer service can be challenging for startups. Offline activities, such as customer service, are just as important as the product itself.
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