Marketing skills are essential across all types of organizations, even for products like toilet paper. Learning these skills can lead to diverse career opportunities, including working for organizations with social missions or pursuing a career in marketing to fund charitable contributions. To acquire marketing skills, one can start by taking entry-level positions at top firms or working under a mentor. It is advisable to focus on data and technology-driven marketing styles over traditional creative advertising.
An audio version of the 2023 80,000 Hours career guide, also available on our website, on Amazon and on Audible.
If you know someone who might find our career guide helpful, you can get a free copy sent to them by going to 80000hours.org/gift.