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Uber CEO Dara Khosrowshahi
Acquired
Leverage Eats to Drive Growth
By integrating food delivery (Eats) and rideshare services, businesses can effectively enhance customer acquisition and recruitment for gig workers. The overlap between couriers and drivers in the U.S. market allows for a streamlined recruitment process since food delivery requires fewer preliminary checks compared to rides. This facilitates faster earnings for new recruits, improving conversion rates. Merging technical and marketplace teams enhances operational efficiency and leverages Rides as a primary customer acquisition tool for Eats, proving to be more effective and cost-efficient than traditional advertising channels. This strategic consolidation boosts supply, liquidity in the market, and customer experience, leading to superior overall performance.
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