You Want Memetic Desire

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Luke burgess wrote a book called wanting. It's about the idea of memetic desire and memetic desire. Whatever the people you surround yourself with, you end up wanting as well. Most people don't intrinsically actually want those thing. They just want it because other people have modelled it as a desirable thing. And so what happened for me was that i ah before before i got home and i did that reboot, i had spent a year going through the world of high finance,. meeting all these billionaires, successful people and realizing what made me sad is that these are the people that have reached the very top a. All sorts of successful encpners, and they're

My guest is businessman and investor Andrew Wilkinson, who has made a successful career out of channeling his entrepreneurial spirit, but he knows that sometimes that energy can be a double-edged sword.

We discuss the lessons learned acquiring 40 companies, why he struggled to find happiness and what changed, mimetic desire, competing with venture-backed companies, hiring and firing CEOs, getting back up after million dollar mistakes, and so much more.

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