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The Gist cover image

BEST OF THE GIST: NPR CEO OMG Edition

The Gist

NOTE

Insights into the NPR Listener Persona

The NPR listener is described as a progressive 40-year-old white woman who has worked in or led a foundation, earning hundreds of thousands of dollars in the nonprofit sector. This persona is characterized by displaying a Black Lives Matter sign, criticizing mainstream media like the New York Times, and quoting phrases like 'You're entitled to your own opinion, but you're not entitled to your own facts.' The NPR listener is portrayed as being critical of late-stage capitalism and holding views aligned with the NPR ethos. The description indicates that Catherine Marthing exemplifies the NPR listener persona, which NPR itself has acknowledged.

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