To achieve massive success, it is crucial to embrace failure as a crucial step towards innovation and growth. Companies like Amazon and Netflix thrive on the willingness to take risks and accept a high failure rate. By attempting numerous ideas, even knowing that most will fail, these companies increase their chances of striking gold with a few. This approach of constant experimentation and accepting failure as a necessary part of the process leads to innovation and success. Success lies in taking big risks and being comfortable with failure, as it indicates that the company is pushing boundaries and trying new things, ultimately leading to growth and advancement.

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