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Providing Insane Value at a Low Price to Build Customer Trust
The key approach to pricing is to offer an incredible value at a very low cost. By providing free content packed with value, customers are amazed by the worth they receive without having to pay a significant price. This builds trust and goodwill, encouraging them to invest in higher-priced products in the future. Building trust through free offerings increases the likelihood of customers purchasing additional products, as they have experienced the value and reliability of the initial content.