He Can Make Anyone Look Good | Chris Do
Leveling Up with Eric Siu
00:00
Authenticity and Vulnerability in Personal Branding
Personal branding goes beyond the common notion and involves showing the real, vulnerable self to create an emotional connection with the audience. Many people fear judgment and backlash, leading to a duality between their real and online persona. Merely having a large following or creating content is not enough to build a personal brand. It requires an irrational emotional connection with the audience, where they are willing to support and connect with the real person behind the brand. Without authenticity and vulnerability, the true essence of a personal brand is lost, and finding the right balance between teaching and personal storytelling is crucial.
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