Prioritize Problems to Attract Solutions

Launching a discussion group centered around a problem rather than a solution proves effective in engaging potential buyers. This approach recognizes that many individuals are problem aware yet not actively seeking specific solutions. For example, rather than promoting a fitness program directly, initiating a conversation around the desire to improve fitness taps into a broader audience. Participants are more likely to express interest in enhancing their situation, which naturally leads to discussing relevant solutions. This method can be facilitated through various platforms such as Facebook or WhatsApp, making it accessible and effective. The underlying principle is to focus on the challenges people face rather than the solutions they might not be ready to consider, highlighting a timeless strategy rooted in human behavior that continues to resonate despite changing trends.