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S9 E11: Perfect Unicorn Business: DTC Framework (with Ryan Babenzien, CEO and Co-founder of Jolie)
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The New Goal Standard for Lead Gen | Jolie’s Water Report
The launch of Jolie's water report revolutionized lead generation in the consumer packaged goods (CPG) sector by leveraging local water quality data. Users can access their customized local water report simply by entering their name, email, and zip code, leading to the creation of a record in Clavio. This process pulls information from the EPA's API and delivers real-time, localized reports, enhancing user experience significantly compared to existing, convoluted governmental data access methods. The approach recognizes a gap in how local governments present water quality data and simplifies the process dramatically, offering an effective educational tool for consumers. The lead generation success is evident with a conversion rate of around 50%, a remarkable achievement in marketing, as industry standards typically hover around a mere 10% conversion rate.
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