26. MJ DeMarco: The Great Rat Race Escape (How To Go From Wage Slavery to Wealth)
The Reader's Journey
Buying a Corn Bread Before Buying Champagne
When starting a business, it is crucial to be aware of the 'desert of desertion' where most people fail and give up too early. Famous business figures often mention facing failure before success. It is advised to prioritize 'corn bread expenses' that impact the bottom line over 'champagne expenses' like luxury items. Investing in items that generate more revenue and customers is essential for business growth and financial freedom in the long run.
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