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206. Building an expertise business around a proprietary framework with Billy Broas

How to Sell Advice

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Aligning Product with Market and Promoting Innovation

Aligning the product with the market involves evolving the product to better fit market needs, guiding the product rather than just focusing on messaging. This approach aims to prevent marketing a product that the market does not inherently desire. Additionally, promoting innovation by making a strong argument for a unique approach, backed by evidence, leads to competition among companies to find the best way of doing things, resulting in more innovation and better products.

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