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S1E8 - Boring marketing is the best marketing
Growth Vault
The Importance of Word of Mouth in Marketing
The key to successful marketing is turning customers into word of mouth promoters. This is measured by the word of mouth coefficient, which calculates the number of new customers gained from each customer. By quantifying this metric, marketers can forecast revenue and invest in more effective marketing strategies. Measurement is crucial across all levels of marketing to drive results and achieve impact.
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