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SPECIAL: Steve Jobs (Part 2)
My First Million
Innovation Stalls, Opportunities Arise
As operating systems converge in functionality, the distinction between Apple and Windows diminishes, leading to reduced consumer willingness to pay a premium for Apple products. Consequently, Apple's market share drastically declines to less than 1% by the mid-1990s, with Windows dominating the landscape. Attempts to innovate with a new operating system stall, leaving Apple paralyzed in its capacity to compete. This technological lag forces Apple to acquire external innovation, exemplified by their decision in 1996 to buy the operating system from Steve Jobs, marking a pivotal shift in strategy to regain competitiveness.
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