Building products that delight customers | Adam Nash (Daffy, Wealthfront, LinkedIn, eBay, Apple)
In Depth
Innovation in Customer Acquisition
Innovative customer acquisition strategies are crucial as acquiring customers related to money can be challenging. Markets, channels, and competition constantly change, requiring businesses to find new ways to enter and grow. Understanding the market segment, their behavior, and timing for decision-making is essential. Even in technology, lessons from traditional businesses like the importance of virality are rediscovered.
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