
Mark Ritson on creativity, brand, and the need for better strategy
The WARC Podcast
The Importance of Product in Marketing
The success of a product is crucial in marketing, contrary to the belief that superior marketing alone leads to success. It is emphasized that the product itself plays a significant role in winning over customers. Marketers should not overlook the importance of the product and should be involved in its development. While marketing may not always control new product development, it is essential to focus on improving existing products based on market data and consumer understanding.
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