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400k Followers in 100 Days in an AI World
The Startup Ideas Podcast
Building a Personal Brand in the Changing Media Landscape
The speaker has been building faceless media brands for a long time, amassing over 10 million followers on Instagram. However, starting to consistently create personal content in January resulted in a massive increase in engagement. This shift reflects the trend in the media landscape where people prefer content from individuals over faceless brands. The speaker wishes they had started their personal brand earlier and emphasizes the importance of creating content with a deliberate mission to drive attention towards their own products.
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