Hiring a real COO or second in command is crucial when a company reaches the 30 to 100 employee mark. At this stage, as a business owner, you might lack time to grow and recruit talents, delve deep into business areas, or focus on your unique abilities. Before this stage, hiring an executive assistant is vital. Project management skills are also essential early on. The key mistake to avoid when looking for a COO at the 30-employee stage is not focusing on hiring a true operations expert with the necessary experience and skills.

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