D-MART initially attracted customers by offering groceries and daily use items at bargain prices, which led to higher sales and faster inventory turnover. This strategy pleased suppliers who offered better prices, enabling D-MART to maintain its promise of everyday low prices. The company's emphasis on low costs and low prices created a virtuous cycle that increased sales, buying power, and investor confidence. Despite facing competition from quick-commerce players and apparel businesses, D-MART adapted by expanding its private label goods, as suggested by CLSA.