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Adam Fishman (Product Advisor) talks Figma for Devs, Zoom’s COVID product strategy, and Twitter's Creator Payouts

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Figma's Editor-Based Pricing & Collaboration-Based Growth Model: A Figma Case Study

Figma recently launched 'dev mode' aimed at converting non-paying collaborators into paying editors, which aligns with their pricing model of charging per editor rather than per seat. This pricing strategy enables Figma to encourage collaboration among various personas without adding friction to the growth model. The editor-based pricing model facilitates wall-to-wall usage within design teams, driving high customer retention despite monetizing only a small percentage of users. By integrating dev mode, Figma aims to capture a large monetizable TAM comprising non-designer users like engineers, leveraging its widespread organizational adoption due to the collaboration-friendly pricing model. This approach showcases how a well-aligned pricing and monetization strategy can significantly impact a company's growth model.

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