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I Reverse Engineered the Perfect Business | Ep 614
The Game w/ Alex Hormozi
The Benefits and Challenges of Having Multiple Acquisition Channels in Business
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- One of the most important takeaways is that having multiple acquisition channels can increase the number of customers and decrease risk, thus increasing the value of the company.
- Deploying energy and resources into establishing multiple acquisition channels should be approached with caution as it can be time-consuming and draining for business owners.
- It is important to have reliable setters in place to ensure the overall reliability of the business.
- Standing up multiple outbound systems in portfolio companies typically takes around 12 months, despite initial expectations.
- When aiming to hit $1 million per year in revenue, it is advisable to focus on one offer, one avatar, and one channel.
- Once $1 million per year is achieved, business owners can consider adding another acquisition channel, with the potential for the new channel to support the primary channel.
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