Can software simplify the supply chain? Ryan Petersen thinks so
Decoder with Nilay Patel
Outsider Perspectives Drive Innovation
An outsider's fresh perspective can uncover industry flaws overlooked by insiders, fostering innovation. A significant realization came when the speaker recognized the frustrations with freight forwarding services and saw an opportunity to simplify processes through software. Engaging with potential clients before launching allowed for early validation of the concept, evidenced by a surprise sign-up from a major corporation, which highlighted the market potential and profitability of their proposed service, emphasizing the importance of understanding customer needs and expectations.
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