Rory Sutherland
Tetragrammaton with Rick Rubin
00:00
The Negatives of Advertising
After three months in Brighton, the speaker feels that the military should take over to bring some order. They appreciate the loose culture but also recognize the benefits of a tighter culture. The speaker believes it is important to understand opposing viewpoints instead of demonizing them. In advertising, it can be effective to focus on the negatives that can be removed and even make fun of the product being sold, as seen in the famous Volkswagen Lemon campaign by Doldane Burnback.
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