$500M Founder Shares Unorthodox Growth Tactics (That Worked!)
Marketing Against The Grain
00:00
Harness Social Listening for Growth
In a highly competitive landscape, identifying and engaging your target audience is crucial for business growth. Leveraging social listening tools within platforms like Slack and WhatsApp can significantly aid in building demand and acquiring customers. By joining relevant groups and setting up alerts for specific keywords, businesses can stay informed about discussions surrounding their products or services. Additionally, employing tools like Sifton to track conversations on various web platforms enhances the ability to connect with potential customers and understand their needs.
Play episode from 04:47
Transcript
