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A Top Dealmaker’s Media M&A Predictions
The Town with Matthew Belloni
Challenges faced by talent in the streaming industry
Talent in the entertainment industry is increasingly choosing to own more of their produced content rather than signing exclusive deals with streamers. This shift is due to frustration with streamers not promoting their work effectively, resulting in it being overshadowed and difficult to find. As a result, talent is now more inclined to work with traditional producers and is seeking stronger support from streamers for their projects. This trend is reflected in the shifting dynamics of the deal market.
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