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LVMH
Acquired
The Revolutionary New Look From Dior - broke husbands protests
The creativity of the designer is crucial for creating value in fashion. The radical collection from Dior was controversial and led to protests, including the humorous demonstration by the League of Broke Husbands against the extravagant cost of materials. However, the new look reflected broader cultural sentiments and post-war desires. The opulent and exciting design spoke to the universal desire to celebrate life, making it a financial success globally.
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