Decoder with Nilay Patel cover image

Microsoft thinks AI can beat Google at search — CEO Satya Nadella explains why

Decoder with Nilay Patel

00:00

Microsoft's Decision to Stick with the Bing Brand

Microsoft decided to stick with the Bing brand because they felt that despite its baggage, it could be rebuilt as long as there was innovation. They believe that a brand is only as good as the product and the innovation behind it.

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