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Michelle Crossan-Matos, CMO of Ulta Beauty: Visionary and Operator
Building Better CMOs and Marketing Leaders
Balancing Short-Term and Long-Term Focus
Successful marketers aiming to become future CEOs and industry disruptors must effectively juggle their day-to-day operational responsibilities with long-term strategic planning. They need to be able to transition between being operators and visionaries, toggling between focusing on immediate tasks like managing e-commerce sales and long-term objectives such as developing multi-year growth strategies. This ability to navigate between short-term and long-term priorities is crucial for aspiring leaders to drive innovation and inspire their teams successfully.
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