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Notion’s Head of Marketing on building a growth marketing engine at a PLG company — Rachel Hepworth

In Depth

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Responsibilities of Marketing and Product Teams in Growing a Business

Marketing is responsible for getting to the sign-up point of entering an email address and creating an account, but the product team is primarily responsible for ensuring that users understand the product and get value out of it in the early days./nThe product team is the main driver for expanding the number of sign-ups and adding more people to small teams./nThe in-product prompts and experience are powerful drivers of engagement./nOnce a company reaches mid-market or enterprise level, the responsibility shifts to demand gen and sales teams to engage decision makers and champions within those companies.

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