Successful people embrace risk as a way to prevent stagnation and reach their goals. They see it as an opportunity for greatness, not an obstacle. Average people fear risk despite having little to lose. Instead of asking what will happen if they take a risk, successful people ask what will happen if they don't.
You ask, "What's going to happen if I take this risk?" Andy Frisella asks, "What's going to happen if you DON'T take that risk?" According to the MFCEO, successful people think differently about risk. They don't see it as something to be avoid, but embraced.