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How To Write Newsletters That SELL
Newsletter Operator
Marketing Strategy for Product Launches
The speaker shares their strategy for a product launch, focusing on the balance between instructional content and pitching in their emails. They emphasized the effectiveness of multiple marketing emails, especially on the final day of the launch, attributing the majority of sales to this approach. The speaker highlights the concept of a U-shaped sales curve during a product launch, explaining the importance of front-loading marketing efforts and sending multiple emails to drive sales. They admit to not having a solid plan for the launch but acknowledge the correlation between more emails and increased sales.
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