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Think Faster, Talk Smarter with Matt Abrahams

Modern Mentor

NOTE

Effective Persuasion through Audience-Centric Messaging

Having a structured approach to persuasion is crucial as it allows one to focus on delivering a message that is relevant and important to the audience. The common mistake in communication is not prioritizing the audience's needs but instead focusing on what the communicator wants to say. Understanding the audience's priorities is key, whether it is seeking a raise from a boss or any other communication. To be effective, one must also package information concisely and clearly. Tailoring the message structure to suit the audience's needs can significantly enhance communication effectiveness in various scenarios.

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