The Blending of Institutions and the Control of Behavior in Society

In a society of control, people no longer conform to rigid social norms and are free to be themselves. However, their behavior is now more tracked and modified than ever before. Instead of being viewed as individuals, they are reduced to measurable and predictable shopping tendencies or online click behavior. The language of control now gathers information about people in every situation. This blend of institutions means that marketing tactics can try to influence behavior even when individuals are not actively shopping. Welcome to the society of control!