
Meta Comes Roaring Back, What the Market Missed Last Fall, The Compromises that Define the Modern Internet
Sharp Tech with Ben Thompson
Problems with zero marginal cost content
Most successful advertising-based companies compromise user experiences to make money. Eventually, they start to harm third-party sellers and advertisers. The cause of this problem is not the malice of executives, but the philosophy that content should be freely available. The zero marginal cost of content production leads to an overwhelming amount of low-quality content. Platforms struggle to manage this and the overall user experience suffers. The economic driver of free content results in a degradation of quality over time. When a platform is new or small, there is an opportunity for users to build a following. However, established networks make it difficult for new users to achieve the same level of success.