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The Paradox of Aspiration and Engagement on TikTok
Many viewers approach TikTok content not just with aspiration, but also skepticism, often finding it unrelatable or boring. While some watch with aspiration, a significant number engage with content in an oppositional manner, viewing it as detached from their own lives. This creates a paradox where the depiction of a 'fully optimized life' becomes even more empty and unappealing. Comment sections on TikTok, however, often contrast this experience, evolving into spaces of humor and creativity, fostering engaging interactions among users. This shift reflects a change in how audiences perceive and engage with social media content, contrasting the previously treacherous or dull nature of comment sections in other contexts.