2min snip

The Calum Johnson Show cover image

Solopreneur Masterclass: From Zero to $5.2M Business Without Any Employees | Justin Welsh

The Calum Johnson Show

NOTE

Genuine Discovery vs Sales-Oriented Approach

There are two approaches to conducting a discovery call. One focuses on asking questions solely to make a sale, while the other genuinely cares about understanding the customer's problem. By showing genuine interest in the customer's situation and asking probing questions to learn more, the latter approach can lead to uncovering valuable insights that can eventually help offer a tailored solution and potentially make a sale.

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