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Claire Gordon: How to Simplify Complex Ideas
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Exploring the Success of a Brand that Simplifies Complex Topics
The brand's success lies in its ability to simplify complex topics for everyone across various platforms, such as 'Explained' on Quibi and Netflix. With the overwhelming news on coronavirus, the brand's clarity and consistency in explaining concepts have been highly valuable. Despite the challenges of coronavirus, the team at Vox producing 'Explained' adapted quickly to remote work, achieving a four times faster episode turnaround time. This success is attributed to Vox's approach of breaking down complicated topics clearly and effectively, leveraging the producer's experience from 'Last Week Tonight with John Oliver'.
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