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How to Escape Business Slumps & Dangerous "Stagnation" Territory
BOSSY
The Pitfall of Radically Changing a Well-Known Brand
Radically changing a well-known brand to accommodate a trendy topic can backfire, as demonstrated by Applebee's attempt to appeal to health-conscious customers. By deviating from their core offering of degenerate comfort food, such as Alfredo pasta, the restaurant alienated the customer base that had previously enjoyed and identified with their menu.
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