Branding brilliance and crafting iconic identities at Koto, with G Torto
The Creative Boom Podcast
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Intense Collaboration in Building Brands
Building brands requires intense collaboration among team members, characterized by frequent and direct interaction. Engaging in daily or regular meetings fosters a high level of shared understanding and immediate feedback, allowing team members to witness each other's processes and thoughts in real-time. This dynamic goes beyond conventional email communication, as teams utilize various platforms for continuous conversations. Such an environment cultivates a culture of openness and agility, enabling teams to navigate challenges and develop effective solutions collaboratively.
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