579. Are You Caught in a Social Media Trap?
Freakonomics Radio
The Power of Social Network Effects on Deactivation Decisions
Research found that individuals are willing to accept a lower payment to deactivate their social media accounts if some of their network connections also deactivate. Individuals would accept about one third less in payment to deactivate when they know that others in their network are also not using the platform, showcasing the significant impact of social network effects on deactivation decisions.
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