Tips for Overcoming Business Challenges

Building a business is hard, especially when there are many others working on the same niche. To stand out, one needs to cut through the noise and be remarkable and different. Reading Seth Godin's book 'Purple Cow' helps in this regard. A backend developer, who is not a good UI/UX person, improved his site by applying principles from the book. Motivation is not the only struggle, but figuring out how to win is important.