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Asking Miss Excel about Her 15-Hour Work Week that Makes Millions
BOSSY
Being a Trendsetter vs. a Trend Follower
Differentiating between being a trendsetter and a trend follower is essential in content creation. Following trends just for the sake of it can conflict with one's identity as a trendsetter. 'Crossing the Chasm' explains the concept of marketing high tech products to the mainstream by outlining the adoption curve. This curve illustrates how trends evolve from innovators, who are risk takers willing to try new things and provide feedback. For instance, Mark Zuckerberg and his early adopters were the innovators for Facebook.
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