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ANGEL: Venrock’s Bryan Roberts on 25 years in VC, hitting wins early, avoiding bad habits | E1665
This Week in Startups
The Sunken Cost Fallacy
The sunken cost fallacy is totally very real. You could spend two years working on something and then the obvious path, the exit ramp off that bad idea to a genius idea is sitting right there. I think the first three or four years of any really interesting startup, you're non-consensus. Because if you were a consensus, someone else has already done it, it's bigger, et cetera. And so the real issue thing is, is when, when any of these companies transitions from non-consmission to consensus, like the rest of the world sees it.
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